Top 5 Branding Materials You Need to Start a Business

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Branding is crucial for any business to sustain in the market. Branding promotes recognition. People tend to do business with companies they recognize – what does that mean for you? Be consistent with your branding and make it easy to recognize – it can help people feel more confident purchasing your products or services. Stand out from your competitors by being creative and innovative to attract people to your business. Branding seems easy but it is a lot of work. Luckily, OTown Printer | C&S Press compiled 5 branding materials you need when starting a business.

Brand Logo

Duh, we all know every company has a brand logo. Have you seen any business without one? Probably not. This is the most important part to your business marketing and brand strategies. Make your logo unique – be creative with it. Your goal is to have people recognize your logo. Put that extra time and do some research – hire an expert. Your logo represents your business.

Looking to hire an expert – contact us. We can help you.

Ok, you’ve got your logo. Where do you go next? Print the logo on business cards, posters, banners, products or labels. Use it on Social Media Posts, Website, etc… Your brand will make a strong mark for your business.


There’s no question about it. Every business needs a website in today world. Most consumers are look online to help them make smarter purchasing decisions. It is estimated that about 88% of consumers will research product information before making a purchase both online or in store. Wow, that’s a high percentage and probably risen do to Covid.

Few things you need on your website – your business logo, name, contact information, hours, information about your business – product / service information and social media widget. Make sure you keep it clean, to the point, and eye appealing (include pictures, videos etc) – to attract your visitor.

Business Cards

As you let more people know about your business – you most likely going to be asked for a business card or want to hand out your business card to a potential customer. Make sure your business card looks unforgettable – make it hard for the consumer to throw it out.  Be creative with it. Your business card should include your business logo, business name and contact information. Need help being creative? Look up some inspirations online or contact us! Oh, make sure you carry your business cards on you and keep extras in the car.

Posters, Flyers, and/or brochures

Posters, flyers and brochures can be a remarkably easy and effective way to tell people in public about your business – one of the oldest marketing methods. Not all consumers will see you online but, they may take more notice to the flyer that is handed to them rather than scrolling through a newsfeed. Handing out or putting up flyers, posters, or brochures is a quick way of grabbing the potential customers attention. Make sure your flyers, posters or brochures is eye catching – use color – be creative. Use main points across with the information you would like to share about your business, use your business logo, business name and contact information.

Here at OTown Printer | C&S Press, we offer a wide range of printing materials including posters, flyers and brochures. To learn more, simply browse our website and get in contact with us today!